JustiFi

Embedded Lending

Make embedded lending part of your world-class fintech stack.

Offering easy-to-use lending options directly from your platform accelerates growth and creates new revenue streams. However, choosing the right solution can be daunting. Our team and infrastructure provide tailored embedded finance solutions that add value to both your customers and theirs.

FULLY Embedded

White label from day one. Your platform and your brand are front and center with everything we do.

Happy Customers

When you meet your customers where they are and provide exactly what they need, you become irreplaceable.

More monetization, no building

The days of waiting to achieve meaningful monetization or needing a “custom” integration are over.

Be world-class from day one.

Orchestration Layer

Embedded lending for SMBs & Consumers

Embedded finance offers platforms new opportunities to support their ecosystems of businesses and consumers while boosting platform stickiness, improving workflows, and increasing revenue. With JustiFi’s orchestration layer in its Fintech Infrastructure, monetizing credit products has never been easier.

Not seeing what you need?

Contact us today — we’re constantly evaluating future partners and products.

Start Monetizing Lending Products

Talk With Our Team

FAQ

We’re here to answer all your questions

  1. What is JustiFi and how is it different from other payment processors?
    JustiFi is an embedded fintech platform built specifically for vertical SaaS platforms and franchise networks. Unlike legacy processors that force platforms to choose between easy integration OR customization, decent pricing OR additional products, JustiFi provides a complete white-labeled fintech ecosystem—payments, BNPL, insurance, and lending—through a single integration with full data ownership and PayFac economics without PayFac complexity.

  2. What does "AI-powered" mean in terms of payments?
    Our AI assistant helps streamline platform integration by generating production-ready code, answers technical questions in real-time, and provides intelligent, action-based insights about your payment operations. It's like having a fintech expert available 24/7 to help optimize your payment operations and merchant onboarding.

  3. How long does it typically take to get started with JustiFi?
    Most platforms can integrate and launch their payment capabilities in a week or two. Our AI-assisted integration provides instant guidance and generates production-ready code, eliminating the typical weeks-long learning curve associated with legacy payment processors.

  4. What types of payments can I accept with JustiFi?
    You can accept all major payment methods including credit and debit cards, ACH bank transfers, in-person terminal payments, and digital wallets like Apple and Google Pay. Everything is unified in one dashboard with consolidated reporting across all payment channels.

  5. Do you offer more than just payment processing?
    Yes, JustiFi provides a complete fintech infrastructure that includes embedded lending, insurance products, and Buy Now Pay Later (BNPL) solutions. These "beyond payments" products create additional revenue streams while adding value for your customers. Importantly, you own 100% of your data—both merchant data and transaction data—with no vendor lock-in. This data ownership is critical because it allows you to optimize performance over time, add new financial products without re-underwriting merchants, and maintain control of your most valuable business asset.

Innovation & Impact

See what we're building and how platforms are winning.

Product Updates

Apple Pay is Now Available on JustiFi
Product Update
Nov 13, 2025
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Two New Checkout Solutions Complete Our Three-Option Suite
Product Update
Sep 29, 2025
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Two New Reports That Turn Your Payment Data Into Revenue Action
Product Update
Aug 13, 2025
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