JustiFi

Monetize more with Buy Now, Pay Later.

BNPL helps businesses on your platform attract a wider range of customers, increase basket sizes, and improve conversion rates among price-sensitive shoppers.

BNPL benefits the entire platform ecosystem.

Platforms

BNPL creates an additional revenue stream for platforms while providing merchants with a seamless, risk-free checkout experience that drives higher conversion rates.

Merchants/SMBs

Merchants see increased sales from higher cart conversions while JustiFi handles all risk management including fraud protection, chargeback liability, and payment collection.

End Users

Consumers enjoy flexible payment options that expand their purchasing power, with inclusive access designed to serve both traditional and underbanked customers.

Unified Fintech Checkout™

Turn on multiple products with a simple toggle.

Your platform offers many opportunities for monetization, but few are as powerful as the checkout. With JustiFi’s Unified Fintech Checkout™ (UFC), you can launch multiple products with a toggle and customize checkout settings for different users and scenarios.

Don't get left behind. World-class starts today.

FAQ

We’re here to answer all your questions

General

  1. What is JustiFi and how is it different from other payment processors?

JustiFi is an embedded fintech platform built specifically for vertical SaaS platforms and franchise networks. Unlike legacy processors that force platforms to choose between easy integration OR customization, decent pricing OR additional products, JustiFi provides a complete white-labeled fintech ecosystem—payments, BNPL, insurance, and lending—through a single integration with full data ownership and PayFac economics without PayFac complexity.

  1. What does "AI-powered" mean in terms of payments?

Our AI assistant helps streamline platform integration by generating production-ready code, answers technical questions in real-time, and provides intelligent, action-based, insights about your payment operations. It's like having a fintech expert available 24/7 to help optimize your payment operations and merchant onboarding.

  1. How long does it typically take to get started with JustiFi?

Most platforms can integrate and launch their payment capabilities in a week or two. Our AI-assisted integration provides instant guidance and generates production-ready code, eliminating the typical weeks-long learning curve associated with legacy payment processors.

  1. What types of payments can I accept with JustiFi?

You can accept all major payment methods including credit and debit cards, ACH bank transfers, in-person terminal payments, and digital wallets like Apple and Google Pay. Everything is unified in one dashboard with consolidated reporting across all payment channels.

  1. Do you offer more than just payment processing?

Yes, JustiFi provides a complete fintech infrastructure that includes embedded lending, insurance products, and Buy Now Pay Later (BNPL) solutions. These "beyond payments" products create additional revenue streams while adding value for your customers. Importantly, you own 100% of your data—both merchant data and transaction data—with no vendor lock-in. This data ownership is critical because it allows you to optimize performance over time, add new financial products without re-underwriting merchants, and maintain control of your most valuable business asset.

Innovation & Impact

See what we're building and how platforms are winning.

Product Updates

Case Studies

Apple Pay is Now Available on JustiFi
Product Update
Nov 13, 2025

Two New Checkout Solutions Complete Our Three-Option Suite
Product Update
Sep 29, 2025

Two New Reports That Turn Your Payment Data Into Revenue Action
Product Update
Aug 13, 2025