JustiFi
Our Purpose
To Accelerate Potential
At JustiFi, our mission is to accelerate the fintech potential of world-class platforms and franchise networks.
Our Values
Undaunted Problem Solvers
We live to solve the messiest, most complex, and most contested problems in embedded finance. We step up to remove barriers, blaze new trails, and bring the power of embedded finance to all.
Humble Experts
We’ve built vertical SaaS platforms with billions in funds flow. We’re creating a knowledge base that can literally transform industries. But in a space with no shortage of smart people, we leave our egos at the door. We don’t talk down. We share expertise with humility. We strive to be people our partners and co-workers are happy to work with.
Committed Partners
We invest in long-term relationships with partners, customers and fellow co-workers alike. We equip them with the tools they need at each stage and the guidance to put them to work every step of the way.
Our Team
We Are Seasoned Builders
We have built SaaS platforms for 15 years, including a multi-billion-dollar, world-class platform that successfully monetized multiple fintech products. The only problem? It took us over a decade and millions of dollars to get there.
After several successful exits, we decided to create what we wish we had—a simple, easy-to-understand (and purchase) infrastructure designed to meet the complex fintech needs of platform ecosystems.
JustiFi offers a full stack of white-label fintech tools that let you retain the lion’s share of revenue from the funds flowing through your platform.
Brett MacKinnon
Chief Executive Officer
Casey Kipfer
Co-Founder & Chief Fintech Officer
Nick Halm
Chief Technology Officer
Sarah Barber
Chief Financial & Operations Officer
Joe Keeley
Co-Founder & Strategic Advisor
Your Team of Fintech Experts
Engage™ eliminates the need for expensive fintech hiring by providing you with a complete strategic team. Our Chief Fintech Officer and specialists use AI-powered insights to optimize merchant adoption, identify revenue opportunities, and turn your fintech features into a competitive advantage.
Engage™
The Strategy, Tech & Team for your Fintech Journey.
Expert Advice & Execution
Engage™ delivers the optimal blend of go-to-market strategy, forecasting, and fintech product utilization through dedicated experts who become an extension of your team.
Get the strategic fintech guidance you need without building an expensive internal payments team.
Maximize Customer Activation
If less than 100% of your customers utilize your platform's fintech features, you're leaving money on the table.
Our AI-powered insights, coming soon, identify adoption opportunities, optimize merchant onboarding, and surface revenue-generating strategies that turn fintech into your platform's growth engine.
AI-Powered Platform Intelligence
Your omnichannel fintech dashboard unifies all payment data, beyond-payments products, and merchant performance in one intelligent interface.
Get real-time financial reporting, AI-assisted forecasting tools, and direct team communication, while our AI assistant answers questions and generates insights 24/7.
FAQ
We’re here to answer all your questions
General
Platforms
Franchisors
- What is JustiFi and how is it different from other payment processors?
JustiFi is an embedded fintech platform built specifically for vertical SaaS platforms and franchise networks. Unlike legacy processors that force platforms to choose between easy integration OR customization, decent pricing OR additional products, JustiFi provides a complete white-labeled fintech ecosystem—payments, BNPL, insurance, and lending—through a single integration with full data ownership and PayFac economics without PayFac complexity.
- What does "AI-powered" mean in terms of payments?
Our AI assistant helps streamline platform integration by generating production-ready code, answers technical questions in real-time, and provides intelligent, action-based insights about your payment operations. It's like having a fintech expert available 24/7 to help optimize your payment operations and merchant onboarding.
- How long does it typically take to get started with JustiFi?
Most platforms can integrate and launch their payment capabilities in a week or two. Our AI-assisted integration provides instant guidance and generates production-ready code, eliminating the typical weeks-long learning curve associated with legacy payment processors.
- What types of payments can I accept with JustiFi?
You can accept all major payment methods including credit and debit cards, ACH bank transfers, in-person terminal payments, and digital wallets like Apple and Google Pay. Everything is unified in one dashboard with consolidated reporting across all payment channels.
- Do you offer more than just payment processing?
Yes, JustiFi provides a complete fintech infrastructure that includes embedded lending, insurance products, and Buy Now Pay Later (BNPL) solutions. These "beyond payments" products create additional revenue streams while adding value for your customers. Importantly, you own 100% of your data—both merchant data and transaction data—with no vendor lock-in. This data ownership is critical because it allows you to optimize performance over time, add new financial products without re-underwriting merchants, and maintain control of your most valuable business asset.
Ready for the best, most refreshing fintech conversation you have ever had?
Innovation & Impact
See what we're building and how platforms are winning.
Product Updates
Apple Pay is Now Available on JustiFi
Product Update
Nov 13, 2025
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Two New Checkout Solutions Complete Our Three-Option Suite
Product Update
Sep 29, 2025
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Two New Reports That Turn Your Payment Data Into Revenue Action
Product Update
Aug 13, 2025
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